Both Ford and Dodge have had their moment in the spotlight with their 2013 Sprint Cup car unveilings.
Ford was the first out of the gate, showing off the new look Fusion production car and its NASCAR sister.
Then Dodge showed off their new Charger in a somewhat shadowed unveiling, as Penske had just announced that they, the last remaining Dodge team, would switch to Ford.
That left Chevrolet and Toyota.
Toyota had previously released photos of their new Camry covered in camouflaging tape test driving at Daytona, while Chevy had just said it was going to be an all new model and they were working on it.
Recently Toyota announced they would unveil their new car today (May 22), which made Chevy officially late to the party.
Unwilling to be left behind Chevy made an announcement prior to today’s release of the Camry. Albeit not the unveiling of the car, nameplate details and a camo image were released. Chevy has stated that the photo released of the car doesn’t actually look anything like the body they are currently designing.
The 2013 Chevrolet SS will make its debut next season as the recent rumors have been confirmed by GM. The SS moniker has been around for ages and has always signified the top performance in a Chevy. Lately however it has all but disappeared. After being on some questionable models the SS had turned into a Camaro only option, and with the introduction of the ZL1 it isn’t the top performance option available.
GM’s plan to reinvigorate the SS badge is to reintroduce the Chevy V8, rear-wheel drive sedan from its 17 year American hiatus. Currently designed as a limited production run for people seeking top performance and a little bit of NASCAR in their driveways, Chevy will unveil the car “much later” in the year.
Difficulties conforming and reaching allowed NASCAR specs for the new car have delayed the process for Chevrolet. Being an entirely new car for the manufacture they don’t have a set look to imitate and therefore can push the boundaries, but have yet to find a compromise that agrees with NASCAR.
Toyota isn’t doing such a radical plan. Following in the footsteps of Ford and Dodge they have decided to focus on making the NASCAR stock car more like their current established production car model – Camry.
While the nose and rear have obvious Camry styling lines, it seems to be the least radical of change from the current cars side profile angle than the Fusion and Charger. However, it does match the production model quite well and, along with the Fusion and Charger, help pitch the “Win on Sunday, Sell on Monday” theory.
It is also good to keep in mind that the new car and templates are still evolving. Toyota talked about how this is the fourth design they have created for the new car, as NASCAR keeps changing templates based on wind tunnel results and manufacture desires (as mentioned with Chevrolet earlier). A wind tunnel test will occur next month and NASCAR and the four manufactures will go from there.
Toyota claims that the most recent adjustment to the templates allowed them to redesign the Camry to the released product seen here, which is closer to their original prototype and much closer to the actual production car. The previous version of the car was said to have been much more bland and lacking the real life look due to the old template.